If you want to catch my attention, as far as being a Hip-Hop artist, you have to come correct lyrically. YES, I pay attention to lyrics. Just because your beat knocks doesn’t mean that you have my attention but these guys do. This is some real Hip-Hop… some of you other rappers take notes!!!! I’m saying that because you don’t have to be a THUG or whatever you trying to be to make GOOD music. Being you is the best way to have longevity in the music industry…the gimmick mess is for the birds.